"The Palmetto:" the FNPS magazine. Part 2

Hartley Press in Jacksonville, FL
In the first post about The Palmetto, we talked about the process that editor Marjorie Shropshire goes through to put the magazine together. We left off with the process of Marjorie's sending the file of the designed publication to the printer. Now we'll talk about what happens then.

The printing company is Hartley Press, a family owned company in Jacksonville, FL. They have been printing and mailing out the Palmetto magazines in full color for FNPS since Marjorie become the editor and designer in 2006. The previous rendition of The Palmetto included only partial color on slick paper, which was a step up from the first Palmettos. Those were printed in black and white on rough newsprint type paper. While the content has always been good as you can see on our Palmetto archive page on the FNPS website, we've come a long way over the years.

I took a tour of the facilities at Hartley Press a few weeks ago to learn more about how The Palmetto is produced.
Annette Watson, the FNPS rep explains that they keep the proofs
of each job for the last few years in this hallway.

Annette Watson, the FNPS representative, was my tour guide. One of our first stops was the room where they keep the proofs of print jobs for future reference.

The Pre-Press Process

So once Hartley Press receives Marjorie's file of the Palmetto in its formatted layout, the pre-press staff prints out both a reader proof and a high resolution proof and mails them back to her so she can see how the layout works on paper. The reader proof is a full mockup of the magazine printed in half tones on lightweight paper all trimmed and stapled together. The high-resolution proof is printed on single sheets heavyweight glossy paper.

At this point Marjorie makes more corrections and adjustments as needed on the proofs and also uses the high resolution proof to check out the colors against the Pantone™ Matching System so the printer knows exactly what color she is looking for so the pre-press staff can match it exactly.

After the corrections are made, they create a new set of proofs--called re-proofs--and sends them again to Marjorie. Also some corrections and adjustments are made electronically via PDF files and the like.
Using the light table to examine the proofs.

Two different proofs of the same page. The page on the left is the first proof and Marjorie has marked it to take out the top headline in the center box. On the right (on the re-proof), the headline has been removed and the other corrections have been made, but there is still more to be done. The proofs are important because seeing everything on paper changes your perspective.
Two proofs of the same page. The devil is in the details! The correction on the attached piece of paper on the left indicates that the underlining is offset by 1.5 points.
Marking up the reader proof.
Marjorie's checklist for the Palmetto.
The computerized control room for a large web press.

The Press Process

After all the corrections and adjustments are made, then our magazine is run through one of Hartley's presses and checked for quality. Once the run looks good then the final printing run is made and mail-merged with the latest FNPS membership list, which is sent from our administrative office.

The press machinery then trims, staples, folds, and bundles the Palmettos. The Hartley staff then loads the Palmetto bundles onto a pallet and takes it to the post office.
Hot off the press, a Hartley worker checks for quality.
One sheet contains eight pages--front and back.
This would be one issue of The Palmetto.
A rejected print run.
A strong vacuum system will suck up all these paper scraps and dump them into
a dumpster, which compresses and holds the paper scraps for recycling. There are
intakes for the vacuum system in many locations throughout the plant. This keeps the
paper dust levels down.
Here's a large job bundled and ready to mail.
Note the brown folder on the top ready to be filed.
I hope you have enjoyed this behind-the-scenes tour of the making of the FNPS Palmetto magazine. Thanks to Annette Watson at Hartley Press for her hospitality. And of course, thanks to Marjorie for all her hard work to make The Palmetto a quality magazine that speaks well for the Florida Native Plant Society!



Written and posted by Ginny Stibolt.
All photos are by Ginny Stibolt

Comments

Molly said…
Wow. What a great photo-journal of the challenging process you go through.
March 24, 2013 at 5:13 PM
Post a Comment

Popular posts from this blog

Florida Native Azaleas

Image
Piedmont Azalea, Rhododendron canescens. Photo by Lilly Anderson-Messec By Lilly Anderson-Messec While growing up in North Florida, I began to recognize the arrival of spring by the boisterous show of white, pink, and fuchsia blooms of azalea shrubs. The house I grew up in had large, mature azalea hedges with a variety of different colors and forms. Every spring, my mom would bring in vases full of them and my dad loved to point out the showy shrubs as we drove through town. I suppose I assumed these plants were native, but most likely I never gave it a thought. I didn’t differentiate a native plant from a non-native one because I didn’t yet know the importance of native plants as the basis of our functioning ecosystems. I was so surprised when I learned the azaleas I was so familiar with (Rhododendron indicum) are actually transplants from Asia! They are favored by the horticultural industry for their fast, vigorous, and dense growth of evergreen leaves and large, showy blooms. Curio...
Read more

Wednesday's Wildflower:Spanish Needle

Image
Spanish Needle, Bidens Alba Submitted by Donna Bollenbach, Suncoast Chapter Biden's alba , all photos by Donna Bollenbach Nothing attracts more butterflies and bees than a simple white flower called Bidens alba . Also called Romerillo, Beggar’s Tick, Spanish Needle or Monkey’s Lice, this Florida native wildflower is the third most reliable source of nectar for pollinators in our state. There would be many starving bees and butterflies if not for the Bidens family of flowers. More so, Bidens alba and its sister plant, Bidens pilosa , are both edible and have medicinal value. Yet, many gardeners have a love/hate relationship the plant, and some even consider it a pesky weed. Why?
Read more

Paradise Tree: Beautiful and Useful

Image
"The native Paradise tree is more useful than Google, and easy to grow." And how could any blogger resist leading off with this intriguing quote from the Key West Garden Club? I am a Master Gardener and a Master Naturalist, but I only know so much; so I always check out  statistics from experts before posting information about plants. I have a beautiful Paradise tree in my yard, it came from the raffle table at my chapter's program night about six years ago.   Paradise tree                Simarouba glauca For the first six years the little tree had a perfect, closed, cone shape; but just this summer I was astounded one morning to walk out and notice that my tree had changed. The canopy had begun to open up, there were open spaces between the layers of branches. It seemed to happen overnight. Proving again that a garden is constantly in motion, which is one of the fascinating things about o...
Read more